If your healthcare organization is not already involved in mergers and acquisitions in some form, it probably will be within the next few years. Today’s podcast guests want to help organizations like yours navigate through mergers and acquisitions while keeping your marketing and communications teams aligned. CEO Stewart Gandolf spoke with Tammy Graves, Healthcare Principal […]
The healthcare delivery industry changes daily. Given the many moving parts, creating and maintaining a brand connection today—for solutions the public may need someday—is a serious challenge. Consider how these variables are at work: On one hand, the quiet-and-compliant patients of the past have morphed into empowered consumers. They are better informed bring expectations of high value, […]
One “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue. The big picture can appear—justifiably—frightening for the individual. You fear that your hard-earned career in hospital marketing is in peril, a potential casualty of a hospital roll-up, […]
The paramount question that nearly all physicians have been asking themselves is, “Where do I want to work?” Just six words, but it’s an extremely complicated question. As the turbulence of healthcare reform forces change, almost every doctor in the nation is pondering some version of a question like this one and wondering about their […]
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...and much more!
– Jonathan Calure, MD