Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]

10 Commandments of Online Reputation Management for Physicians [Part One]

[First of an article in two parts.] Across the board, medical reputation management is an ever-present ingredient in healthcare marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many […]

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