Topics: Medical Device Marketing & Advertising

Pacemaker-Like Device for Sleep Apnea on the Horizon

June 4, 2019Last Updated on by Stewart Gandolf
woman with eyes closed in bath

Existing treatment options and marketing approaches for obstructive sleep apnea and loud snoring may be changing with a new, pacemaker-like medical device. Sleep centers, hospitals, otolaryngologists and other providers will want to follow the introduction of an airway stimulation therapy approach. The new medical device has been approved for sale in Europe and for clinical […]

Medical Device Marketing & Advertising Finds Receptive Audience with At-Home Patients

June 4, 2019Last Updated on by Stewart Gandolf
heart monitor rate and stethoscope next to red 3D heart

The Centers for Disease Control and Prevention (CDC) says that almost half of the American population lives with at least one chronic condition such as diabetes, asthma, COPD or heart disease. The numbers spike in older age categories, with more than ninety percent of Americans age 65 or older living with some form of chronic […]

Stethoscope with Commercials Could Open a New Medical Device Marketing & Advertising Channel

May 24, 2019Last Updated on by Stewart Gandolf

It seems there’s an iPhone app for everything. (As of today, at least 250,000 apps, and 6.5 billion downloads. But that’s a moving target). Now there’s an app that falls into the category of medical device marketing & advertising. The iStethoscope turns an iPhone or iPod Touch into (surprise) a stethoscope, to hear a heartbeat […]

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