Are Yucky Clinical Photos Destroying Your Medical Advertising?

In any given week, we objectively review medical advertising and dozens of healthcare websites. And more than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stroke. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never […]

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– Jonathan Calure, MD

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