7 Traits of a Highly Successful Physician Liaison. This is What it Takes.

June 30, 2020Last Updated on by Lori Waltz

by Lori Waltz The role of a Physician Liaison has emerged as a vital marketing position for many specialty practices. Although providers and practice decision-makers understand the concept and value of working with a representative, they don’t always know which skill sets are most important to success when hiring. I work with clients throughout the […]

Chicken-or-Egg Challenge: Who Chooses the Hospital, Patient or Physician?

July 26, 2013Last Updated on by Stewart Gandolf

More than a few times recently we’ve heard the comment: “Patients choose doctors, not hospitals.” We wonder if you agree…or not. Evaluate a random selection of hospital advertising from around the nation and a casual observer might wonder if facilities are promoting quality care or creature comforts. Is this a fine hospital or a five-star […]

Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons

August 9, 2013Last Updated on by Stewart Gandolf

two business men a business woman and a doctor working and talking in modern office

A significant sign of the turbulent changes in healthcare delivery systems—and medical marketing—is the fact that 30,000 drug and medical device representatives were laid off in the last 5 years. But as startling (and devastating) as that is for individuals on the pharma side, the same systemic storm has delivered something of a silver lining. […]

Compelling Clinical Cases Boost Reputation and Professional Referrals in Medical Practice Marketing

June 5, 2019Last Updated on by Stewart Gandolf

Here’s a real-world marketing case study about…using clinical case studies. Cindy Gall sends us this medical practice marketing success story about how the Central Texas Spine Institute (Austin) is effectively using physician-to-physician clinical case examples. Cindy writes, “I attended a Healthcare Success seminar in September of 2010. Lonnie Hirsch recommended using case studies as a […]

Are Physician Liaison Programs a No-Win, Zero-Sum Marketing Game?

June 4, 2019Last Updated on by Stewart Gandolf

We’d like to hear from our readers about a quote from a USA Today story. (We suspect that more than a few people will have a reply…perhaps a passionate reply.) The subject matter is physician liaison work and the context is primarily about hospital-physician relations. More broadly however, the subject is physician referral marketing in […]

When Doctors Slam the Door on Pharmaceutical Marketing Reps, Where Does That Leave the Patient?

June 4, 2019Last Updated on by Stewart Gandolf

The job of a pharmaceutical company field rep is tough. In our experience, it’s always been hard work, but lately pharma marketing—the up-close-and-personal kind—is getting tougher. (It’s always been a challenge to see a busy doctor during office hours.) What’s worse, now there are news media reports about doctors who refuse to see any pharmaceutical […]

Old Media Telephone is First on New Media List for Marketing to Physicians

August 10, 2013Last Updated on by Stewart Gandolf

Marketing to physicians is always a communications challenge. There are gatekeepers, drawbridges, barriers and the never-ending constraints of a busy physician’s packed schedule. Everyone wants a slice of time for physician relations, medical device sales, hospital marketing and PR, and pharmaceutical detailing, to name just a few. There’s no magic answer. But a recent survey […]

Topics: marketing To Physicians