Topics: Marketing To Millennial Generation

How Millennial Patients Are Changing The Way You Do Business

February 16, 2017Last Updated on by Stewart Gandolf
text reading "how millennial patients are changing the way you do business"

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the American population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now the […]

Hospital Advertising: Obscenely Effective Video Boosts Organ Donors

January 23, 2017Last Updated on by Stewart Gandolf
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This is not your typical video role model. You may not like it at all. But hospital advertising can steal strategy and creative ideas from this unorthodox (and somewhat rude) marketing gem. This little film blasts through clutter and makes an overly-familiar message standout in an entirely new way.   The visual story of Coleman […]

Medical Marketing to Millennials: Convenience is the New Currency

March 23, 2016Last Updated on by Stewart Gandolf
writing reading "marketing to millennials" in red circle

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of working families constantly pressed for time and resources? In spite of the abundance of reference material that attempts to define and describe the Millennial Generation, researchers can’t […]

Reaching the Hard-to-Reach Millennial Audience

April 22, 2016Last Updated on by Stewart Gandolf

[Conclusion of a two-part series. Refer to Part One: King of the Hill: Healthcare Marketing and the Millennial Mindset.] Healthcare marketing plans by doctors, hospitals and communications executives have been reshaping their strategies and tactics for greater effectiveness with America’s largest demographic group–labeled The Millennials. Reaching this highly diverse and well-educated group is inherently different […]

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