Refreshing Ideas for Marketing Ophthalmology Services to Boost Business

May 28, 2019Last Updated on by Stewart Gandolf

An ophthalmologist approached us for marketing help with his well-established vision care practice. It’s a story we’ve heard from time to time in the past, and perhaps you can relate. It seems that the return on marketing ophthalmology services has, somewhat to his surprise, quietly slipped downhill. He believed that he, personally, was a recognized […]

FOTS: Relationships and Referrals for Hospital Service Line Success

June 4, 2019Last Updated on by Stewart Gandolf

[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]

ABVLM President: Advances in Venous Disease Diagnosis and Treatment Present Tremendous Communications and Educational Opportunities [Podcast]

October 15, 2019Last Updated on by Stewart Gandolf

“With the diagnostic and treatment techniques available today, successful and safe treatment of venous disease conditions is the norm,” according to Dr. Steven Zimmet, President of the American Board of Venous and Lymphatic Medicine (ABVLM). “Yet many patients don’t realize this, and many physicians in other fields and disciplines are not aware of this.” In […]

New Software Helps Keep Doctor Referrals From Getting Lost

October 11, 2019Last Updated on by Stewart Gandolf

When it comes to doctor referrals, most primary care offices either 1) hand their patients a piece of paper and HOPE they make an appointment with the specialist, or 2) fax the referral directly to the specialist’s office. The trouble is, up to 70% of patients never make their way to actually see the specialist. […]

Surprised? The Increasing Importance of Physician-to-Physician Referrals

May 24, 2019Last Updated on by Stewart Gandolf

At first glance, this looks like another one of those instances of a “surprising secret” article where the subject material is neither too surprising nor too secret. It turns out that the recent WSJ/SmartMoney article about the work of physician liaisons and practice representatives is good info for patients, but it isn’t startling news to […]

Hiring a Healthcare Practice or Organization Rep

July 21, 2014Last Updated on by Stewart Gandolf

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently looking to win more of those professional referrals, experience shows that one of the most productive and successful marketing […]

Topics: Marketing To Doctors