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15 Healthcare Marketing Strategies

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]

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Stewart Gandolf, CEO, Healthcare Success photo

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6.  By March 9, […]

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man reading over paper that measures marketing effectiveness

Would a doctor prescribe medicine without knowing it works? Of course not. So why continue your marketing campaigns without any data to back up their value? If you're doing any marketing at all, it’s vital that you have a system for measuring marketing effectiveness. Data-driven marketing helps to fine-tune your efforts for the best ROI—so […]

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a stethoscope, calculator, and 100 dollar bills representing Healthcare marketing budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

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