[First of two parts. For 2018 planning and beyond.] It’s downright tough, but to consistently attract new patients, hospital executives, doctors and marketing professionals contend with a changing landscape. Tracking with the latest trends and visions in healthcare marketing is a future-think exercise in planning. When you have the time for a high-altitude view, a […]
The term of art—Level of Care—is familiar throughout healthcare. The words have variations in meaning depending on the context and application—the health insurance world vs. the medical provider world, for example. But generally the words relate to “the intensity of medical care being provided by the physician or health care facility.” [McGraw-Hill Concise Dictionary of Modern […]
Sadly, we recently witnessed the sudden death of a good idea. As often happens within an office culture and politics in medical practices, a healthcare marketing idea was killed off before creativity had any chance at all. And the really tough part is that it was swept away for all the wrong reasons. In this […]
Editor Note: Geographic Information Systems—a data visualization and analysis tool—is finding useful applications in hospital and health system planning and marketing. Here’s how GIS, along with predictive analytics and other data tools, is helping to shape near- and long-term marketing plans and strategies. As we move into the future of healthcare marketing, a number of […]
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– Jonathan Calure, MD