Nearly 100 percent of the hospitals and medical practices that we meet in the course of a year want their business to expand. These are the marketing savvy doctors and communications professionals who recognize that medicine is a profession, but healthcare is a business. They usually represent the premier providers in a region—already holding a […]
“All you have to do,” someone once told every young doctor, “is be a good provider and everything will take care of itself.” Let’s put that notion at the top of this list of promotional myths. The mistaken belief—that simply being a good doctor will bring new patients through your door—will probably make you and your […]
Search Engine Optimization Manager Steven Jacobs talks with Healthcare Success CEO Stewart Gandolf about avoiding classic SEO mistakes. This video is another in our Marketing Minute series with insightful ideas and tips for marketing your medical practice or hospital. Everyone with a healthcare website knows that Search Engine Optimization is vitally important to being found […]
