Healthcare Success

paper on clipboard listing storytelling marketing magic

“The best bridge between a presenter and an audience,” someone once wrote, “is a story.” Everyone is engaged by a good story. In fact, it’s how the human brain is wired. When someone is talking to us, we automatically look for the beginning, the middle and the end of the storyline structure. And if the […]

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bunny in magician hat

Editor Note: Our guest post today is by Dr. Neil Baum, MD, and is adapted and condensed from his article titled, Doctors and Magicians: What We Can Learn from Wizards, and used with permission.   One of my hobbies is magic and I have found that there are principles in performing magic that apply to […]

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