Tag: marketing for doctors

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

March 18, 2020Last Updated on by Stewart Gandolf
laptop and a stethoscope with animation of healthcare marketing strategy symbols

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

5 Things Most Doctors Get Wrong about Social Media

June 6, 2019Last Updated on by Stewart Gandolf
doctor using social media on phone

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

June 7, 2019Last Updated on by Stewart Gandolf
two doctors looking at each other competitively

The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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