Tag: marketing automation

Top 10 Best-in-Class Healthcare Marketing Trends for 2018 Success

June 5, 2019Last Updated on by Stewart Gandolf
text reading "Trends"

Perhaps the only rock-solid prediction for 2018 is that hospital, medical group and healthcare marketing is the ever-present challenge to keep pace with change. Competition is tough, resources are precious, and performance expectations—delivering a solid return on investment—are always demanding. To achieve a new level of success in the New Year, industry leaders and marketing […]

What the Heck is Marketing Automation Really All About?

May 11, 2017Last Updated on by Kathy Roy Gaughran
marketing automation application on iPad type device

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

How to Turn Unknown Consumers Into Known Patients

September 13, 2016Last Updated on by Stewart Gandolf
healthcare success logo and iPad device on podcast

 [SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Scott Linabarger, Vice President of Strategic Accounts and Josh Fieldman, Vice President of Sales for Medicom Health Interactive, about how their software program can turn unknown consumers into known patients.   As healthcare marketers, it’s common to hear doctors and hospital executives to […]

Marketing Automation, Oh My! Lessons from a Leading Health System

June 7, 2019Last Updated on by Stewart Gandolf
healthcare success logo and iPad device on podcast

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania Health System, about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from […]

3 Often-Neglected (But Powerful) Internet Marketing Tools

November 5, 2015Last Updated on by Stewart Gandolf

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.” The following Internet marketing tools aren’t really a secret, but they are often neglected. In fact, using them ahead of […]

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