Topics: Mark Tager

The Problem with Self-Serving Social Media in Healthcare

January 28, 2020Last Updated on by Peter Do
Person holding an iPhone and looking at a bunch of social media apps

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

Social Media Mastery for Healthcare Marketing

October 12, 2015Last Updated on by Stewart Gandolf
social media keys on keyboard

Much like applied medical science, the art of social media mastery begins with asking the right questions. Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?” […]

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