Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]
Much like applied medical science, the art of social media mastery begins with asking the right questions. Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?” […]
[Video Interview] In our continuing series of conversations with industry leaders, Healthcare Success CEO Stewart Gandolf talks with Mark Tager, MD who is the CEO of San Diego-based ChangeWell, Inc. Dr. Tager is the author of Total Engagement: The Healthcare Practitioner’s Guide to Heal Yourself, Your Patients and Your Practice. “One of the problems that […]
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