While Facebook and Instagram are among our favorite social media channels to generate patients, Twitter can play a supporting role in your healthcare marketing. There are a lot of ways to leverage Twitter, but let’s focus on five easy things you can do today that have the potential to impact your business tomorrow. Twitter: Communicate, […]
Topics: landing Pages
The What, Why and How of Healthcare Landing Pages that Actually Work
In an informal survey of healthcare and hospital Internet advertising recently, we were alarmed by what we DIDN’T find. A surprising percentage of online ads and search topics that caught our attention didn’t connect us to a subject-specific “landing page.” The result: reader interest is lost and with it, new business opportunity is down the […]