While Facebook and Instagram are among our favorite social media channels to generate patients, Twitter can play a supporting role in your healthcare marketing. There are a lot of ways to leverage Twitter, but let’s focus on five easy things you can do today that have the potential to impact your business tomorrow. Twitter: Communicate, […]
In an informal survey of healthcare and hospital Internet advertising recently, we were alarmed by what we DIDN’T find. A surprising percentage of online ads and search topics that caught our attention didn’t connect us to a subject-specific “landing page.” The result: reader interest is lost and with it, new business opportunity is down the […]
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– Jonathan Calure, MD