Checklist: Does Your Internet Presence Shine (or Suck)?

The primary doorway to health care in the United States is digital. A new patient’s first encounter with a provider almost always begins via the Internet. Perhaps it’s not obvious, but your practice website—the cornerstone of an Internet presence—is the essential medical marketing gateway for prospective patients to locate and select doctors and hospitals. Given […]

Getting it Right: More Physician Reputation Management Rules [Part 2]

[Conclusion of an article in two parts.] Our previous post, 10 Commandments of Online Reputation Management for Physicians, (Part one of two) emphasized the importance and value of creating and maintaining your online presence. Moreover, reputation is an ever-present ingredient in health care marketing. And who you are online is who you are to most […]

10 Commandments of Online Reputation Management for Physicians [Part One]

[First of an article in two parts.] Across the board, medical reputation management is an ever-present ingredient in healthcare marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many […]

Even More Tips for Building a Branded YouTube Channel

[Second of two parts.] If you missed the first of this two-part article, click through here to: Creating an Unstoppable YouTube Channel. The good news is that the cost for creating a branded YouTube Channel is next to free. For the most part, all that’s required is an investment of time to build and maintain […]

Twitter Collage: A Zillion Volts of Notice-ability

  If, as the saying goes, “a picture is worth a thousand words,” what’s the marketing “worth” of four pictures? Twitter has introduced another new tool that can multiply the impact of your communications. The social media giant unveiled its “photo collage feature that delivers even more message-mileage. Now you can share up to four […]

Hospital Marketing Opportunity Revealed: Get a YouTube Channel. Get Ahead.

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. Here’s why and how. We’re one of those medical marketing companies that loves numbers. Good or bad, numbers can gauge progress, measure Return-on-Investment, and reveal opportunity. For […]

5 (More) Ways to Wake-up Your Underachieving Website

[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.” Some weak sites are outdated or seriously ill, and those guys are prime […]

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