Hard-Dollar Reasons Why Physician Marketing Begins with Simply Being Liked

The core concepts of Likeonomics are so essential to successful healthcare branding and marketing that every doctor, dentist, physician, surgeon, provider (and their staff) will find value in this powerful little business book. Healthcare delivery is a highly personal transaction that primarily occurs while a provider and patient are face-to-face. And if this intersection does […]

Out of the Executive Suite and Into the Bedpan: Front-Line Approach to Hospital Marketing and PR

We think this concept is an unusual, but exceptional, way to reveal system-wide hospital marketing and public relations opportunities. Could it also be used in a healthcare provider’s office? A television program initially inspired his idea, says David Musyj, president and CEO of Windsor Regional Hospital in Ontario, Canada. It’s anything but an ordinary approach […]

Practice Culture: What Internal Marketing is Really All About

Internal marketing simply doesn’t work without a patient-centered culture that fosters relationships and genuine patient satisfaction. An effective culture evolves by design, from the top down and needs training, practice and teamwork. There’s no need for internal marketing tactics without an emotional connection. When we consult with a hospital, an established healthcare practice or even […]

Doctors: How to Choose between Internal Marketing or External Advertising?

What’s on First? What’s most important and where to begin? Here’s a terrific marketing question that popped up again recently: “What’s on First? Which is more important, INTERNAL Marketing or EXTERNAL Marketing…and which comes first?” It’s a great question that we hear from time to time, especially as practitioners become more comfortable about marketing and want […]

6 Proven Ways to Market Any Healthcare Organization

The New Normal for Medical Marketing, Healthcare Marketing, and Hospital Marketing in Challenging Socioeconomic Times Healthcare Marketing and advertising can appear to be complex, confusing and daunting. But the first steps on the road to success are grounded in only six fundamental building blocks. We think of it as an “ah-ha moment.” It’s that highly […]

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– Jonathan Calure, MD

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