Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

The Problem with Self-Serving Social Media in Healthcare

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

Has Facebook Become a Marketing Waste of Your Time?

Earlier this year, Facebook’s Mark Zuckerberg was justifiably proud in announcing that the popular social media platform “is now officially 2 billion people. We’re making progress connecting the world…” He’s talking monthly active users, and by far, the most popular social networking site with YouTube registering second: The large, worldwide user count is impressive. But […]

Instagram: Healthcare Marketing’s Powerhouse Picture Tool

Hospitals, group medical practices and other healthcare professionals have embraced digital and social media for marketing. The standard toolbox begins a robust website, plus a Facebook page, and sometimes, a blog. Deeper plans may also include a YouTube channel, Twitter and/or LinkedIn and others. Relatively new on the scene is Instagram, which is a powerhouse picture […]

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