There’s a New Consumer in your service area. No longer “merely a patient,” healthcare reform and societal dynamics have empowered a new breed of high-expectation consumers and value-aware shoppers. Before they select a hospital or provider—for themselves or family members—they are increasingly informed about outcomes, reputation, safety scores, patient experience and the cost of care. […]
The marketing and advertising idea defining a “Buyer Persona” is well known in the retail world, but it’s a relatively new—and increasingly important—concept for doctors, hospitals and healthcare providers. The nation’s healthcare delivery system is now consumer-centric and driven by informed and empowered “buyers.” Taking a page from the retail world, the consumer is thoughtfully gathering information […]
