Topics: Inbound Marketing

Using Content Marketing to Deliver Inbound Patient Prospects

February 17, 2016Last Updated on by Stewart Gandolf
content is king text

[Part of a continuing series.] The Internet has dramatically reinvented how prospective patients find their way to the front door of your medical practice. “Traditional” healthcare marketing options—newspaper or magazine ads, radio/broadcast, PR, outdoor advertising—all continue to have an important place and useful purpose in your marketing plan. But in many situations, the mix of […]

Opportunity Lost: When Inbound Marketing Doesn’t Work

January 31, 2016Last Updated on by Stewart Gandolf
five minutes timer

When opportunity knocks, you’ve got five minutes or less to answer the door or the game’s over. Consider this: The most wasteful expense in inbound marketing occurs when you fail to respond quickly…or at all. Healthcare providers, hospitals and medical practices pump big bucks into content-driven, inbound marketing efforts that engage and entice prospective patients […]

Physician Marketing Tools Have Changed, But Relationship Building Remains the Goal

May 30, 2019Last Updated on by Stewart Gandolf

by Healthcare Success Co-Founder Lonnie Hirsch Just recently, we happened to spot a thoughtful article about how small business needs to embrace new marketing methods to better cope with the nation’s tough economic climate. It turns out that the article was nearly two years old (an “eon” in marketing time), but small business is still […]

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