Healthcare Success

THE BLOG
Coleman Sweeney hospital advertising image

This is not your typical video role model. You may not like it at all. But hospital advertising can steal strategy and creative ideas from this unorthodox (and somewhat rude) marketing gem. This little film blasts through clutter and makes an overly-familiar message standout in an entirely new way.   The visual story of Coleman […]

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Incorporating some sort of video content in your mix of healthcare marketing material seems like a no-brainer for doctors and hospitals. Producing and posting online video is relatively inexpensive and potentially highly effective—if it’s done properly. The enormous audience and the compelling impact of video storytelling is a powerful one-two punch for marketing planners. Recognizing […]

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Keeping up with what’s-new-and-creative among thousands of hospital and healthcare videos is daunting. YouTube alone has about a billion (with a B) active users each month. And every marketing-smart hospital in the US has embraced the engaging, educational and entertaining power of online video. The relatively low cost of video production, and the high user […]

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video marketing text on smart device

If one minute of video is worth 1.8 million words, this video-based article offers up some useful ideas (and a little inspiration) in a bit more than 13 million word-equivalents. It’s also a legitimate business excuse to put your other work aside—call it healthcare marketing research—and become one of the 100 million Internet users who […]

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video marketing text on smart device

To be fair about it, the general use of videos and visual content isn’t the secret part of this story. The big brands and the not-so-biggies are all using some form of video content to tell their story. At least one assessment reports that video is, by far, the most popular and effective content marketing […]

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child dressed as director

"Stealing from one is plagiarism,” according to American playwright Wilson Mizner, but “stealing from many is research." That said—and apropos of nothing at all—here’s a quick “research” roundup of fresh ideas and examples of how hospitals are continuing to leverage the power of video in marketing. Seriously, savvy marketing and communications executives are always learning…and […]

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Some 89 million people in the US are going to watch 1.2 billion online videos today. (Yes, just today.) Healthcare marketing professionals understand the popularity and importance of online video content. The first challenge is to create interesting and engaging video material that conveys a message, inspires action and is truly share-worthy. The further challenge […]

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The recent "superstorm" that hit the East Coast reminded us that seasoned healthcare and hospital public relations professionals are a bit like professional journalists. With little or no warning, they may need to document unannounced or spontaneous events including capturing on-the-spot photos or videos. Let's hope it doesn't happen often, (or as serious as a […]

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st jude video still frame

Our (occasional) Friday Video post today is truly awesome. And it’s clearly our new favorite in the hospital/healthcare category from St. Jude Children’s Research Hospital in Memphis. If you haven’t seen the Hey, Jude! Make it Better online campaign, take three minutes to watch patients, staff, researchers and a string of celebrities present an unforgettable […]

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Editor's Note: This is a further installment in our continuing series of articles about social media and healthcare marketing. YouTube, and other video content sharing platforms, represent a low cost, easy to use and highly effective communications tools to engage and inspire your medical and healthcare marketing audience. The enormous popularity of YouTube makes it […]

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ImagingBiz logo

Editor's Note: The marketing concepts discussed in this article-authored by Healthcare Success for ImagingBiz-also apply to many professional, medical and healthcare marketing situations. ImagingBiz is a unique industry publication that delivers business intelligence for hospitals, imaging centers and radiology practices. This education and information portal offers a wealth of expertise on the rapidly changing world […]

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Video camera pictured on film reel

Video content in healthcare marketing is increasingly affordable and useful for many reasons, but to our budget-stretching mindset, but using “leverage” is the best part of the equation. We talk about leverage in our popular instructional series about the many uses of video. (All six video segments are on this page.) But the compelling value idea […]

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