How and Why Hospitals Build Social Media Relationships

By some estimates, hospitals have been behind the social media adoption curve. Unlike retail and service businesses, health systems and hospitals have had to navigate HIPAA considerations, find solid ground in healthcare’s changing landscape, and struggle with ever-present limitations of time and budget. Fortunately, that’s changing. Organizations recognize the considerable benefits of social media and […]

Are You a Patient Self-Scheduling Innovator or Laggard?

Recently I spotted an article about online reservations for hospitals and doctors, where patients make their own appointments via the Internet. “Some practices rave about the money and time they’ve saved by allowing patients to schedule visits through the Internet,” according to the American Medical News write-up. “But so far, most physicians aren’t that enthusiastic.” […]

Beyond Wizardry: Hospital Digital Signs Are an Expected Standard

Not so long ago, you might have seen advances in digital sign technology as minor wizardry. But today contemporary consumers—routinely surrounded by big-screens and monitors—see anything less as “aging analog.” The traditional state-of-the-art in signage consisted of a static display with Helvetica words, symbols and maybe an occasional graphic. In contrast, progressive hospitals and medical centers are turning […]

More Hospital Marketing Ideas to Pinch, Pilfer or Purloin

[Series Installment] “It’s not where you take things from—it’s where you take them to.” –Jean-Luc Godard Pure creativity is seldom born from a blank piece of paper. There’s nothing new under the sun, they say, but be open to sources of inspiration. Consider, for example, that Henry Ford did not invent the automobile, Thomas Edison did […]

Tattoo Regret: A Thriving Gateway for Hospitals and Specialists

When youthful enchantment with “rat tats,” tribal geometry and dolphin tattoos fades, it fuels a marketing gateway for hospitals, dermatologists and other removal providers. Somewhere around one in five Americans have tattoos, but as the population grows older (and perhaps wiser), “tattoo regret” begins to set in for many people. Typically, about 10 to 15 […]

Sign Language: Waiting is Good ‘Cause You’re Not Going to Die

Is your marketing message always clear or just confused? Happy baby pictures are a staple in hospital public relations. Virtually everyone gets the warm Happy Holidays message of images of newborns tucked snuggly into red and white “stockings” at MemorialCare’s Miller Children’s & Women’s Hospital, Long Beach, CA. The images are season-appropriate and attention-getting PR […]

New Marketing: Improving Service Line Profitability (Part One)

Editor Note: [First of a two-part article] Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Marketing. It is presented here with permission. Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires […]

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and efficiently tell its story. At nearly every point along the medical delivery continuum, hospitals, service lines and doctors’ offices can take advantage of the proliferation […]

Your Hospital Social Media Benchmark: How Do You Rank?

A basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery. But in the highly competitive industry, hospitals have not lost sight of the importance of […]

How to Protect Your Hospital Marketing Job and Career

One “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue. The big picture can appear—justifiably—frightening for the individual. You fear that your hard-earned career in hospital marketing is in peril, a potential casualty of a hospital roll-up, […]

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