7 Absolute Musts for Hospitals in the Age of Consumerism

Many private practices have embraced the rise of healthcare consumerism trends, providing ways to create an experience that puts the patient’s needs first. In hospitals, though, changes have been slow-going. This is due in part to longstanding structuring, pricing, and patient care protocols that are tough (and costly) to get around. But these changes are […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

5 Significant Hospital Marketing Trends to Watch

In the months ahead, emerging market trends will reveal many important hospital marketing trends—more than we have space to unwrap in detail here. The following issues, however, are among the most important marketing-related ideas to track as they unfold. You are probably aware of these issues. Although they may be familiar, most are likely to […]

Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

How Hospital Marketing is Thinking Beyond the Ivory Tower

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was a statement of visibility and authority. […]

Using Vine to Juice Up Your Hospital or Medical Marketing

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the […]

The Disheartening Dyssynchrony of Hospital Marketing and Operations

[Guest Post by Dr. Paul Rosen] I took my kids to a Philadelphia 76ers game a few weeks ago. The Sixers lost to the Boston Celtics. The Sixers have been doing a lot of losing actually. They finished the season with 10 wins and 72 losses, giving them the worst record of any team in […]

Politics or Purpose: What’s Driving Your Hospital Marketing?

Quite often, we see outdoor advertising for hospitals that is giant-sized evidence of a marketing department’s silent scream. Internal politics—more than any clear business purpose—dictated that the billboards prominently display a doctor’s picture. Or we see a stunning portrait of the hospital’s shiny “light speed” CT hardware. (Maybe both.) Yes, doctors are the soul of […]

8 Writing Tips for Healthcare (Even If You’re Not a Writer)

One day you’re a skilled and experienced healthcare professional and the next day the doctor asks you to create content; writing for the medical practice website, blog and/or social media. It’s a sudden and challenging new assignment, and not everyone is up to the task. Certainly it’s important to maintain fresh and interesting content for […]

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