Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]
Topics: hospital Marketing
How to Create a Strong Hospital Brand that Attracts the Modern Consumer
[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?
COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, […]
How Are Healthcare Consumers Responding to COVID/the Coronavirus Pandemic?
A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]
COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus
Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6. By March 9, […]
Can Pandora, Spotify and iHeart target Healthcare Patients with laser precision?
If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both music and talk, streaming and on demand across a wide range of interactive channels. As mobile devices have proliferated, so, too has digital audio. It reaches at […]
Healthcare Branding Misconception: “The Community Already Knows Us!”
Healthcare “News You Can Use”: A Guide for Newsjacking
10 Medical Marketing Strategies to Try in 2019
This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing. These […]
[PODCAST] 2019 Omnibus Study Results: Female Healthcare Consumers
The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]