Wait Watchers: ER Appointments Differentiate a Hospital Brand

July 15, 2014Last Updated on by Stewart Gandolf

Emergency Room appointments—for non-threatening care—are a flipping great idea. Ask a few patients in the Emergency Department (ED). Nobody likes to wait. And hospital wait times are—for both patients and administrators—a literal and figurative pain in the butt. And if you’ve “been-there-and-done-that,” the national average time patients spend in the emergency room before being seen […]

Fast (or Free) Urgent Care: “Beat the Clock” Emergency Room Guarantees

April 17, 2014Last Updated on by Stewart Gandolf

Prompt service is the essence of urgent care, and “faster is better” has become a marketing linchpin. In fact, some providers are willing to guarantee it. It’s practically old-school these days as many hospitals, urgent care centers and other healthcare providers have been racing to post their Emergency Room waiting times on their website, digital […]

Promoting ER Wait Times: The Hospital Marketing & Advertising Bandwagon

April 21, 2014Last Updated on by Stewart Gandolf

We’ve seen a few questioning comments about promoting ER Wait Times, but they haven’t slowed down the hospital marketing & advertising bandwagon. It seems like everyone’s doing it, planning for it, or wishing they could. Roll it out and local media coverage and hospital publicity and PR flows forth in torrents. There are obvious benefits […]