Publicity Hitchhiking: Offer Your Local Expert Voice for National Healthcare Headlines

Here’s a useful technique that publicity savvy professionals, hospitals and healthcare organizations are using to grab a bit of the national news halo. Here’s how it works… When you can link developments in your specialty or professional field to timely news headlines—especially national news—call the news media and offer a local angle or spin that’s […]

High-Touch Technology Enhances Patient Satisfaction and Hospital Public Relations

The personal touches that define individual ‘patient satisfaction’ often include comfort and convenience. And in that respect, the new personal access, multi-media terminals at St. Joseph’s General Hospital on Vancouver Island are on par with many fine hotels. Plus it’s a great opportunity for hospital public relations. Picture this. You’re a patient or family member […]

Community Hospitals Are Disappearing. Economic and Competitive Headwinds Challenge Independence and Survival.

Community hospitals are scrambling, according to a recent article in USA Today, to survive and remain independent. But “scrambling” doesn’t seem like an adequate description if you also read the article in Becker’s Hospital Review a few days earlier: Challenges Facing Community Hospitals. Both publications present authoritative industry voices. “Over the past decade, the number […]

The Ultimate Hospital Marketing Social Media List

If your hospital isn’t on this list, it should be. At this writing, the HSNL accounts for well over 750 hospitals with YouTube Channels, Facebook pages, Twitter Accounts, and/or Blogs. Here are the top-line numbers:Anyone (meaning everyone) working in hospital marketing or hospital public relations should check out the Hospital Social Network List (HSNL). It’s […]


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