Bald Is Beautiful and Other Physician Marketing Community Connections

Community outreach promotions for a charitable cause is a channel for healthcare marketing—particularly for hospital public relations—to connect with the local citizenry. From South Florida to Canada, here are three attention-getting promotional efforts. All made a publicity splash for a good cause. First, we found Miami Children’s Hospital Foundation embracing the mantra: “bald, brave, beautiful.” […]

Marketing Lessons from Massachusetts’ Reform Experience

Report from the Future: Marketing Lessons from Massachusetts’ Reform Experience In our continuing series of podcasts from #SHSMD11 in Phoenix, Healthcare Success Founding Partner Stewart Gandolf spoke with Alan Macdonald of South Shore Hospital (South Weymouth, MA). Alan provides an insightful look ahead in a presentation titled Report from the Future: Marketing Lessons from Massachusetts’ […]

From South Dakota to New York, Healthcare Marketing Has a Heart

From the nation’s heartland to the big city, here are two “healthy heart” illustrations of healthcare marketing at work. Avera Heart Hospital Marketing and PR Thinks Mega Some things are larger than life in South Dakota. For example, Avera Heart Hospital in Sioux Falls has a big heart and knows how to make a big impression […]

Silly, Yet Serious: “SuperColon” Helps Hospitals Promote Cancer Prevention Message

We first spotted a “SuperColon” ™ article in a small town community newspaper. Who wouldn’t want to “take a stroll through a giant colon: an inflatable pink tunnel, lined with healthy tissue, abnormal growths, protruding polyps, and informative facts.” One of the world’s largest, most elaborate models of the human body is definitely attention getting. […]

A Broken Guitar, Unhappy Musician, Indifferent Airline and Viral Video. The Imperfect Customer Service Storm.

Sometimes we think that Stewart Gandolf has way too much fun over at his blog, Gandolf’s Marketing Magic. I submit as evidence, and for your consideration, Stewart’s recent post that begins with the story about how a customer complaint became a YouTube music-and-video saga (in three parts) titled United Breaks Guitars. As a quick disclosure, […]

The “Robot Dance” and Six Other Video Clips that Leverage Your Healthcare Content

Video content in healthcare marketing is increasingly affordable and useful for many reasons, but to our budget-stretching mindset, but using “leverage” is the best part of the equation. We talk about leverage in our popular instructional series about the many uses of video. (All six video segments are on this page.) But the compelling value idea […]

Hospital Community Event: Bike Rodeo and Free Helmets Help Teach Safe Riding Skills – and Keep Kids Out of Florida Hospital

Here’s a civic-minded idea that a hospital, urgent care center and many other healthcare organizations can organize and produce for the benefit of the community…and capture a bit of publicity and public relations in the process. It also illustrates the fact that your budget doesn’t have to do all the heavy lifting if you recruit […]


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