March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]
Topics: hipaa
15 Healthcare Marketing Strategies That Deliver More Healthcare Patients
Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice nearest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]
The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan
Today, nearly anyone with online access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s more, the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This […]