Topics: hipaa

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

May 16, 2020Last Updated on by Stewart Gandolf
Doctor performing telemedicine and telehealth with laptop, tablet and cell phone

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

August 11, 2020Last Updated on by Stewart Gandolf
laptop and a stethoscope with animation of healthcare marketing strategy symbols

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan

April 13, 2020Last Updated on by Stewart Gandolf
hands reaching out laptop with first aid kit

Today, nearly anyone with online access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s more, the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This […]

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