COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns' strategies? To answer this important question for healthcare marketers, […]
You know a lot about the healthcare specialty (or specialties) you work in—but that doesn’t always translate to good healthcare content on your website. Healthcare content includes the blogs, web pages, ebooks, infographics, and even videos on your website (or elsewhere on the web). People typically create healthcare content for several reasons: To increase visitors […]
Sick of posting the same types of updates over and over again to your healthcare organization’s Facebook page? It’s a fun marketing tactic for your team to take on. And yet, many businesses’ Facebook strategies tend to grow stale over time. We’ll be the first to admit that organic Facebook activity is not a primary […]
These days, it’s unusual for an organization not to have several social media accounts. Whether or not you post healthcare content regularly, chances are high that your healthcare organization, like most brands, has some sort of social media presence. Social platforms have become a vital and vibrant health resource for consumers—and not just for Millennials […]
How many times have you been walking along and nearly collided with someone staring at their phone? Many people are clearly absorbed with their mobile devices. And the majority of that time is spent on apps—like Facebook and Instagram. So can healthcare providers reach these same people through social media, where their attention is so […]
Relationship building has always been an essential part of the doctor-patient dynamic. Today, however, patients hope the doctor-patient relationship will become increasingly digital. Of course, it's just as important to meet in person as it always was. But for patients (and potential patients) with busy lives, it's a good idea to have multiple touchpoints. And […]
In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people's lives. And if you're in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]
Recently, we've heard a lot more practice and hospital marketing leaders talking about Instagram marketing. Healthcare may have been slow to adopt social media marketing and advertising techniques in the past. But today's healthcare professionals are open to exploring new platforms...as long as it's the right fit for their audiences. Not sure what Instagram has […]
Social media has certainly created a buzz among business owners in the last decade, and healthcare practitioners are no exception. However, factors such as how many likes or follows you get on your Facebook page do not necessarily translate into direct revenue or new patients. Employees can waste a lot of time focusing their attention […]
Every company should have a social media policy—and most healthcare organizations already do. Too often, however, that policy is a document handed to new employees that gets lost in the shuffle. It may only be a few forgotten lines in an employee handbook. Today’s podcast guest knew there had to be a better way. Diane […]
SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]
Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]
