Does anyone remember the old catchphrase: “Who loves Ya?” From TV to pop music to healthcare delivery, the challenge of effective reputation management is to quantify the patient experience. We’re all familiar with fundamental survey questions. It is the most common technique to assign a number value to a human experience. Surveys vary, but there are five […]
Real-world marketing stories come to my attention with increasing regularity. And, frequently, they reinforce the strategic importance and positive benefits of online reviews by patients. Prospective patients are doing their homework. As many as 85 percent of patients are choosing doctors based on, or assisted by, online reviews, according to the frequently cited study by […]
Nearly everyone agrees with the well-intended ideal of an informed healthcare consumer. But if your hospital is listed among the major national “hospital ranking” systems, you may need to offer some guidance and interpretation. From a 50-thousand foot altitude, providing patients and/or prospective patients with comparative insight about the good (and the not-so-good) performance of […]
Within the healthcare industry, reputation management is not new. But when the venerable Washington Post has something to say about hospitals and health systems, people in American’s capital and throughout the nation tend to take notice. An insightful Post Health & Science section article reports on “a new and urgent effort by hospitals and health […]
In this Guest Post, thought leader and Pediatric Rheumatologist Dr. Paul Rosen envisions the disruptive transformations—mostly for the better—when healthcare inevitably embraces the transparency and data-sharing that have transformed other industries. In their new book Zillow Talk: The New Rules of Real Estate, Zillow CEO Spencer Rascoff and Zillow chief economist Stan Humphries describe the […]
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