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In this guest post, Phil Sharp fondly remembers his math teacher and finds an insightful and practical lesson for medical practice marketing. It’s all about smashing boring routine with a highly memorable patient experience. I know you’re a busy doctor, but if you let me tell you a quick story about my former trigonometry teacher, […]

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San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from a healthcare marketing perspective, both examples are properly tuned into their community spirit and embrace it in their office décor and branding message. […]

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