Healthcare “News You Can Use”: A Guide for Newsjacking

May 8, 2019Last Updated on by Stewart Gandolf

The first thing I do when I see healthcare news that interests me or scares me (or both) is go online and try to find more information. It’s a common modern reaction to search for a meaningful explanation of a new treatment or resurgent disease. And hopefully I can find more than a few comments […]

Marketing-la-la-land: What CEOs Really Think about Marketing Folks Isn’t Pretty

July 10, 2014Last Updated on by Stewart Gandolf

Nothing personal, but most corporate CEOs don’t have a high opinion of their own marketing team. They think operate in a “marketing-la-la-land” and don’t have their shoulders into the heavy lifting of “generating, tracking and boosting customer demand.” We’d like to hear what you think about this study. How does the working relationship among hospital […]

How to be Named the Costliest Hospital in the Nation

June 5, 2019Last Updated on by Stewart Gandolf

grey male figure with green dollar sign on head

The most expensive hospital in the nation is in New Jersey, according to The New York Times. “The Bayonne Medical Center charged Medicare the highest amounts for about a quarter of the most common treatments, a Times analysis of 2011 data shows.”

Video Calling Shrinks Distance, Time and Cost in Healthcare

August 2, 2013Last Updated on by Stewart Gandolf

doctor's hand holding stethoscope popping out of laptop screen

Have you noticed the recent wave of TV commercials for one-to-one video calling (Apple Facetime), or multiple participation (GoToMeeting) video collaboration, or one-to-many webcasting? In business, it’s all as close, convenient and immediate as your smart phone, tablet or laptop. For personal and small business uses the service is free or low cost and it’s […]

Dissatisfied and Disappearing Doctors: The Changing Marketing Mix

June 6, 2019Last Updated on by Stewart Gandolf

The dues you pay to become a doctor are high. After investing ump-teen grueling years in education and training—not to mention a fortune in expense—one would hope that the average young physician would be happy with their chosen profession. But it doesn’t look like that’s the case. And the provider business model and physician marketing […]

Healthcare News Poll: The Public Remains Unaware, Disappointed and Surprised

May 28, 2019Last Updated on by Stewart Gandolf

Here’s a bit of a shocker. Among ordinary citizens, healthcare news doesn’t have the awareness factor that you might think. Better than half of the general public is unaware of, or misinformed about, the recent decision by the Supreme Court of the United States (SCOTUS) regarding the Affordable Care Act. After weeks of intense, major-media […]

Dental Therapists Brouhaha: Controversy or Dental Marketing Opportunity?

June 4, 2019Last Updated on by Stewart Gandolf

We’ve been watching a bit of a brouhaha in the media recently about dental therapists. We’d like to hear from our readers—practicing dentists in particular—about dental therapists and if there’s a place in dentistry for a mid-level provider. There is a wide range of dental procedures that a dental therapist can perform as determined by […]

Topics: healthcare News