New Physician Office: No Marketing is a Mercedes with No Engine. What to Do Instead.

It’s outrageous to think that someone would purchase a new luxury automobile—a Mercedes or BMW, let’s say—that has no engine. All leather interior, headlamp washers, satellite stereo radio, LCD multimedia package…but without an engine, it doesn’t go anywhere. Yet we often hear from physicians who have—metaphorically speaking—done exactly that. A new doctor’s office with no […]

An Intelligent Approach to Creating an Durable Marketing Plan

Isn’t hindsight great? You’re beginning a quarterly assessment of your Marketing Plan, and some marketing and advertising elements played out close to plan. But then there are troublesome parts of the plan where you’re faced with a painful dissection of incorrect assumptions, increased competition, erratic consumer needs and wants, and the relentless rollout of the […]

How to Avoid the #1 Mistake in Your Medical Marketing Plan for the New Year

The month of December often triggers a bit of personal and professional reflection and self-evaluation for most of us. And generally, that’s a good thing. Perhaps we appreciate the achievements and milestones of the year ending. And we look ahead at the New Year with visions of opportunity and progress. From a medical marketing perspective, […]

Why Your Practice Branding is Off-Center—And What to Do About It

An unintentional byproduct of healthcare reform is the increasing number of physician practices that have the wrong branding message. Or worse, they have no branding at all. Consider this example: Mysteriously, the well-considered branding message and competitive edge of a physician practice was somehow “disconnected.” In our consultations, the doctors and staff believed that the […]

Updating your Website for Fun and Profit

Keeping your healthcare website content fresh pays-back in marketing dividends Healthcare marketing websites for organizations and practices of all types need to be maintained with regular changes for maximum effectiveness. It’s a web-savvy rule that applies across the board for hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals…virtually everyone. Here are the four main benefits that […]

Time to Seriously Rethink Your Healthcare Marketing Strategy?

There were two red-flag stories in the news last week. Neither item is a surprise, but they signal disturbing trends for healthcare marketing thought leaders. The headlines say:  1 in 5 Older Americans Cutting Back on Health Care to Save Money – Employee Benefit Research Institute (EBRI)  Spending growth on physician services sinks to record low – […]

Medical Marketing’s Year of the Video – Creative Examples You’ll Want to Use

This year promises to be healthcare marketing’s Year of the Video. Once an emerging trend, online video has already reached mainstream status. And as we look ahead, medical practices, dental offices, hospitals and other healthcare providers will be deploying new and creative uses of video. (We’ve included some exceptional examples below as new ideas you […]

A Goal Without a Plan is Just a Wish

Are you marketing or just wishing something will happen? Simply having a goal in mind does not achieve success. A goal without a plan is just a wish…and daydreams alone seldom produce results. To move beyond wishful thinking-and produce tangible results-requires specific goals and a well-crafted marketing action plan.

Symptom-Targeting and Other Healthcare Marketing Trends for 2012 Watch List

With the approaching New Year, we like to look ahead for emerging trends in healthcare delivery and medical marketing. On our “new technology” list, there are three concepts (among many) that we’ll be watching closely in 2012. Marketing savvy doctors, administrators, dentists, hospital marketing and advertising professionals might want to keep these topics on your […]


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