Topics: healthcare Marketing Budgets

COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus

July 5, 2020Last Updated on by Stewart Gandolf
Stewart Gandolf, CEO, Healthcare Success photo

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6.  By March 9, […]

The Ultimate Guide to Planning a Healthcare Marketing Budget

July 5, 2020Last Updated on by Stewart Gandolf
a stethoscope, calculator, and 100 dollar bills representing Healthcare marketing budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

Putting Pencil to Paper for a Realistic Healthcare Organization Marketing Budget

July 5, 2020Last Updated on by Stewart Gandolf
folder titles "budget"

No budget? Unrealistic budget? How to begin when the page is blank. Two different practitioners called us recently. Let’s just describe them as smart and experienced doctors in different professions, in different parts of the country and on different ends of the promotional spectrum. They both were experiencing an “ah-hah moment” of personal insight and […]

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