The nation’s doctors and hospitals are well acquainted with the unprecedented dynamics of change in healthcare. The competitive landscape is shifting—seemingly every day. Yesterday’s passive patient is today’s informed (retail-trained and sometimes demanding) healthcare consumer. Insurance considerations—on both the provider- and the patient-side—are shifting sands of reimbursement tables, changing deductables, and out-of-pocket considerations. Physicians, who […]
Kylie Ladd, Healthcare Success Social Media Coordinator Social media tools—Facebook, Twitter, YouTube, LinkedIn and many others—are constantly evolving and have become important components in healthcare marketing plans. It seems that social media is everywhere in today’s culture and shows zero signs of slowing down. Not surprisingly, 41 percent of people surveyed say that social media would […]
Be careful what you say. The words and images that you use might be working against you, or at least producing unexpected (and undesirable) “message meaning.” It’s elementary mar-com 101, but you might be amazed at how often some folks neglect the receiver-side of the communications loop. Sometimes it’s an innocent oversight, or unexpected consequence, […]
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– Jonathan Calure, MD