Healthcare Branding Misconception: “The Community Already Knows Us!”

August 8, 2019Last Updated on by Peter Do

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

The Top Digital Marketing Agencies: Their Strategy Secrets

May 24, 2019Last Updated on by Peter Do

people using post-it notes to build top digital marketing agency strategy secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

Why Healthcare Marketing Partnerships Are Essential to Private Equity Value Creation

March 9, 2020Last Updated on by Stewart Gandolf

photo of piggy bank and spilled cash with stethoscope symbolizing private equity healthcare

Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That’s because healthcare organizations are a strong investment, with high margins and a product that will always be in demand, whether in biotechnology, medical devices, or private practice. However, […]

5 Marketing Challenges in Healthcare Today

June 5, 2019Last Updated on by Stewart Gandolf

doctor writing out challenges in healthcare today on a black chalkboard

Hospitals and practices across the U.S. face unique challenges in healthcare today. People’s attitudes toward healthcare have changed, making it more difficult to reach new patients at the right stage of the decision-making process. However, the biggest issue is that healthcare organizations struggle to adapt to the changing needs of patients Challenges in healthcare today are […]

Are Medical Marketing Agencies Worth It, or Should You Hire Within?

February 11, 2020Last Updated on by Stewart Gandolf

Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

April 4, 2020Last Updated on by Stewart Gandolf

laptop and a stethoscope with animation of healthcare marketing strategy symbols

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

Choosing a Healthcare Marketing Agency: Our 10-Point Checklist of Critical Considerations

June 6, 2019Last Updated on by Stewart Gandolf

There’s a point of critical need in a business growth curve when you can’t go it alone. Without the resources of a healthcare marketing agency your hospital or medical enterprise is destined to slow, plateau or shrink in the heat of competition. This is a significant step for any organization, and it’s vital to identify […]

A Costly Mistake: Is Your Staff Giving Medical Advice on the Phone?

June 5, 2019Last Updated on by Lori Waltz

Medical practices, groups and provider organizations often invite me to be a “mystery shopper.” That’s where the principals of the business ask Healthcare Success to call the practice posing as a prospective patient. The technique is most effective when a healthcare marketing agency provides an independent—and unbiased—third-party assessment of the quality of service. Recently, we discovered a […]

How to Choose Your Healthcare Marketing Agency Partner

June 5, 2019Last Updated on by Stewart Gandolf

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

June 4, 2019Last Updated on by Stewart Gandolf

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development) […]

Tag: Healthcare Marketing Agency