Topics: Healthcare Marketing Agency

Why You Should Demand a Team of Healthcare Marketing Specialists

August 19, 2020Last Updated on by Stewart Gandolf

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

August 18, 2020Last Updated on by Stewart Gandolf

Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]

[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19

August 3, 2020Last Updated on by Stewart Gandolf

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]

Why Healthcare Should Care about OTT Advertising

August 3, 2020Last Updated on by Stewart Gandolf

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 8, 2020Last Updated on by Stewart Gandolf

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

Healthcare Success hires new senior executive to lead creative development and execution

May 11, 2020Last Updated on by Kyle Hojem

The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow. A seasoned marketing professional, Dana oversees all aspects of creative […]

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

June 27, 2020Last Updated on by Stewart Gandolf

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

9 Healthcare Marketing Podcasts You Can’t Miss

July 8, 2020Last Updated on by Stewart Gandolf

Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered.  These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

August 8, 2019Last Updated on by Peter Do

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

The Top Digital Marketing Agencies: Their Strategy Secrets

May 24, 2019Last Updated on by Peter Do

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]