Topics: Healthcare Marketing Agency

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 8, 2020Last Updated on by Stewart Gandolf
Ed Bennett, Founder of MarTech.Health

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

Healthcare Success hires new senior executive to lead creative development and execution

May 11, 2020Last Updated on by Kyle Hojem
Dana Callow photo

The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow. A seasoned marketing professional, Dana oversees all aspects of creative […]

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

June 27, 2020Last Updated on by Stewart Gandolf
Graphic of Addiction Treatment webinar

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up […]

9 Healthcare Marketing Podcasts You Can’t Miss

July 8, 2020Last Updated on by Stewart Gandolf
woman with headphones smiling

Too busy to spend time in a seminar or read articles for hours each night to stay up on healthcare marketing and patient experience trends? We’ve got you covered.  These 9 healthcare podcasts are the perfect way to absorb valuable information during your commute to work or on an evening run. We’ve sorted them into […]

Healthcare Branding Misconception: “The Community Already Knows Us!”

August 8, 2019Last Updated on by Peter Do
hospital partially hidden behind bush

Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

The Top Digital Marketing Agencies: Their Strategy Secrets

May 24, 2019Last Updated on by Peter Do
people using post-it notes to build top digital marketing agency strategy secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

Why Healthcare Marketing Partnerships Are Essential to Private Equity Value Creation

March 9, 2020Last Updated on by Stewart Gandolf
photo of piggy bank and spilled cash with stethoscope symbolizing private equity healthcare

Private equity deal activity has dropped by about 19% in the last 4 years—but healthcare-specific deals continue to grow at a steady rate year after year. That’s because healthcare organizations are a strong investment, with high margins and a product that will always be in demand, whether in biotechnology, medical devices, or private practice. However, […]

5 Marketing Challenges in Healthcare Today

June 5, 2019Last Updated on by Stewart Gandolf
doctor writing out challenges in healthcare today on a black chalkboard

Hospitals and practices across the U.S. face unique challenges in healthcare today. People’s attitudes toward healthcare have changed, making it more difficult to reach new patients at the right stage of the decision-making process. However, the biggest issue is that healthcare organizations struggle to adapt to the changing needs of patients Challenges in healthcare today are […]

Are Medical Marketing Agencies Worth It, or Should You Hire Within?

February 11, 2020Last Updated on by Stewart Gandolf
medical marketing agency meeting

Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

June 25, 2020Last Updated on by Stewart Gandolf
laptop and a stethoscope with animation of healthcare marketing strategy symbols

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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