COVID Healthcare Marketing Questions: Pause, Pivot, or Push for Success?

COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? To answer this important question for healthcare marketers, I partnered with Aaron […]

COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6.  By March 9, […]

Healthcare Success lands two new senior executives to manage continued growth

National Healthcare Marketing Agency Welcomes Managing Director Robert Miller and Accounts Director Melissa Martinez IRVINE, Calif., March 4, 2020 – Full-service healthcare marketing and advertising agency Healthcare Success, LLC, takes a significant step in its ongoing growth with the addition of two top executives to its leadership team. Robert Miller joins Healthcare Success as Managing Director […]

Success Tips for Truly Great Healthcare Content Marketing

We are not trying to be self-congratulatory when we say: “we know a thing or two” about healthcare content marketing. We have a little history. From nearly the first day of business at Healthcare Success (in 2006), we have been producing educational healthcare content materials for our readers. And that was long before someone coined […]

Can Pandora, Spotify and iHeart target Healthcare Patients with laser precision?

If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both music and talk, streaming and on demand across a wide range of interactive channels. As mobile devices have proliferated, so, too has digital audio. It reaches at […]

Why Your Healthcare Business is Your Best Healthcare Marketing Investment

Should You Invest In Healthcare Marketing Expertise? Our work brings us in daily contact with healthcare professionals around the nation. To a person, these operating executives, healthcare administrators, managers, and doctors are justifiably proud of their professional achievements. But, there are times when their marketing simply isn’t working…when the stakes are high…or when competition seems […]

The Problem with Self-Serving Social Media in Healthcare

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

What You Need to Know About Phygital: More than a Buzzword

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

How to Build a Healthcare Brand for Millennials (and why you must)

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

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