Topics: Healthcare Consumerism

The Best Healthcare Marketing Starts with Improving Your Product Offering

May 30, 2019Last Updated on by Stewart Gandolf
doctor and woman use tablet

You and your staff know exactly why patients should choose your practice or hospital. You’ve probably got a great team and impressive expertise. And you truly care about the needs of your patients. But is this enough to keep patients coming back? Lately, other healthcare organizations have been improving their products and services in ways […]

Top 15 Healthcare Marketing Trends for 2020

March 13, 2020Last Updated on by Stewart Gandolf
computer used for healthcare marketing 2019

The only constant is change, and that’s never been truer in the world of Healthcare Marketing. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year. Hospitals, medical practices, and healthcare organizations will have to stay one step ahead to keep up with both competitors and […]

[PODCAST] The Patient Voice: Incorporating Feedback into Your Strategies

July 8, 2020Last Updated on by Stewart Gandolf
doctor listening to an infant patient's voice and laughing with mother

As a healthcare marketer, I strongly believe in the importance of listening to and understanding the patient voice. And today’s podcast helps guide hospitals and healthcare organizations of all sizes on how to do just that. I had the opportunity to speak with Dennis Jolley, Chief Strategy and Communications Officer & Vice President for Institutional […]

7 Absolute Musts for Hospitals in the Age of Consumerism

June 4, 2019Last Updated on by Stewart Gandolf
two nurses pushing patients in wheelchairs in hospital hallway

Many private practices have embraced the rise of healthcare consumerism trends, providing ways to create an experience that puts the patient’s needs first. In hospitals, though, changes have been slow-going. This is due in part to longstanding structuring, pricing, and patient care protocols that are tough (and costly) to get around. But these changes are […]

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