COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]
Should You Invest In Healthcare Marketing Expertise? Our work brings us in daily contact with healthcare professionals around the nation. To a person, these operating executives, healthcare administrators, managers, and doctors are justifiably proud of their professional achievements. But, there are times when their marketing simply isn’t working…when the stakes are high…or when competition seems […]
You and your staff know exactly why patients should choose your practice or hospital. You’ve probably got a great team and impressive expertise. And you truly care about the needs of your patients. But is this enough to keep patients coming back? Lately, other healthcare organizations have been improving their products and services in ways […]
[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]
