Tale of Two Cities: Upscale vs. Down Low for Dental Branding

San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from a healthcare marketing perspective, both examples are properly tuned into their community spirit and embrace it in their office décor and branding message. […]

How to Build Your Brand through Staff, Office and Location

The patient experience begins from the inside of the practice outward By Lonnie Hirsch and Stewart Gandolf, MBA Editor’s Note – The following Healthcare Success article by Lonnie Hirsch and Stewart Gandolf was originally published by Dental Economics magazine. The principles of branding and marketing management are appropriate to healthcare organizations, group medical practices, hospitals […]

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– Jonathan Calure, MD

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