Topics: healthcare Advertising Agency Services

Why Healthcare Should Care about OTT Advertising

August 3, 2020Last Updated on by Stewart Gandolf
Over-The-Top (OTT) logo

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 8, 2020Last Updated on by Stewart Gandolf
Ed Bennett, Founder of MarTech.Health

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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