The Internet has injected contemporary culture with a sense of immediacy. We’ve been spoiled—or at least trained to expect—instant online answers. Search for “dentist” and Google coughs up over 37-million results in less than half a second. The online search for healthcare—be it a hospital, dental office, medical group, or specialty care—must, for most individuals, […]
For effective healthcare marketing, it’s not a question of having an Internet presence…just about every doctor, group medical practice, hospital and healthcare organization has at least one website. But visibility for online search doesn’t stop there. Consumers—prospective patients, patients, family members—are actively searching online for health information, doctors and other health professionals. And, standing out […]
