Tag: Google adwords

When Patients Don’t Care About You…and What to Do Instead

June 4, 2019Last Updated on by Greg Ashbaugh
text reading "When Patients Don't Care About You"

There’s a trap waiting for you in the world of marketing. And the more capable you are as a doctor, the more likely you’ll spring it. Why patients don’t care… You’re a talented, personable and board-certified surgeon with a beautiful office in a great location. You have an exceptional team of nurses and staff. You […]

Wallet Burn and the Nasty Side of Pay-per-Click Advertising

April 8, 2015Last Updated on by Stewart Gandolf
pay per click advertising on iPhone screen

On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. One analogy, however, says that PPC can be like high-stakes gambling. The casino will never turn you away, but if you don’t know what you’re doing, it’s really easy to lose […]

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