Learn about the May 2021 Google Page experience update to prepare your site with Core Web Vitals metrics.
How to Prepare for Google’s Upcoming User Experience Update
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10 Ted Talks You Need To Hear
You are welcome to share our list of TED Talks for healthcare. Or compile your own and circulate your favorites. We think these presentations—each about 20 minutes in length—are TED Talks you need to hear. They provide insightful observations about healthcare, marketing and/or business. And, as the TED concept predicts, these are talks to stir […]
Online Video Trends: Reaching Prized But Elusive Viewers
Healthcare consumers—the audiences that hospital and medical marketing professionals target—are increasingly difficult to reach effectively with video content. Some of the trends in this techno-mash-up include cable television subscriptions, where the programming bundle includes a zillion channels…including dozens that you pay for, but seldom watch. Homes with Internet and wi-fi service are streaming Netflix and other digital […]
Google’s Mobile-Friendly Notice is a Dire Warning for Healthcare Websites
The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites. Most people who look online for health information, […]
4 Reasons to Rethink Google Plus: Not a Social Failure After All
If you’ve been neglecting Google Plus (or G+) as a “Johnny-come-lately,” you should rethink your social media priorities. Surprise, Google+ is now Number Two and gaining ground. In the digital world, Facebook (launched February, 2004), and Twitter (launched March, 2006) were well-established “old timers” when Google+ came along a couple years ago, in the summer […]
The Much-Neglected Secret to Beating Your Healthcare Competition Online
As long as everyone’s preoccupied with the big game this weekend: Remember, you don’t win football games by getting the football as far as the Red Zone. It’s crossing the goal line that makes you a winner. There’s a much-neglected technique in online advertising that you can use to push across the goal line, bring […]
