Topics: gamification

Is Gamification the Next Big Initiative for Medical Marketing?

August 3, 2013Last Updated on by Stewart Gandolf

If the word “gamification” is new to your medical marketing vocabulary, you might want to take note. Admittedly it’s an invented word, and an umbrella term for many aspects of games and game playing. But many authoritative thought leaders see the use of educational and online games as a significant influence in society that’s fast […]

Game On: Hospitals and Healthcare Marketers Are Now Playing Along

August 13, 2013Last Updated on by Stewart Gandolf
digital stethoscope

Hospitals and medical and dental providers are discovering ways to connect their sometimes-sterile persona to the wildly popular, and decidedly friendly, world of online games. “Games,” JAMA declares, “are now a dominant form of media, even larger than the motion picture industry, and are enjoyed across gender, age, and cultural boundaries.” Games are online, in […]

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