A Deep Dive into Tomorrow’s Mobile Marketing

May 28, 2019Last Updated on by Stewart Gandolf

photo of multiple people looking at phone

For some time, the big thing about mobile devices has been the urgent warnings that responsive web design is an absolute must. Google was one of the main voices behind that message, and we agree. If your website did not recognize and respond to the user’s device—hint, especially a mobile device—it will not show well […]

The Disruption of Healthcare Has Already Begun

June 7, 2019Last Updated on by Paul Rosen

The first of a two-part guest article contributed by Pediatric Rheumatologist and healthcare thought leader Paul Rosen, MD, a regular contributor to our blog. Dr. Rosen identifies some of the key drivers in healthcare transformation, which might be seen as a field of landmines or opportunities. I was planning to write a piece on the […]

Ingestible Pills and Other Futuristic Communications Challenges

September 4, 2015Last Updated on by Eddie

Advances in applied medical technology are rapidly outdistancing the ability for doctors, hospitals and healthcare communicators to explain “what’s new” to the typical patient. This is more than health apps, consumer gadgets and wearable devices. The ongoing challenges for medical communicators include: Being well versed about tech advances as they emerge Recognizing and communicating the […]

The Digital-Digital Trend in Doctor-Patient Encounters

January 25, 2018Last Updated on by Stewart Gandolf

Here’s a totally unscientific marketing experiment: Look up from your smartphone (just for a moment) and scan the people at any Starbucks—or any airline departure lounge—or any street corner. It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device in front of […]

The Future of Healthcare Marketing is Already in Your Pocket

June 5, 2019Last Updated on by Kathy Roy Gaughran

“In a single generation there’s been a fundamental shift in the way people interact with personal technology,” according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically […]

Will Urgent Care Rule the World by 2019?

July 29, 2014Last Updated on by Stewart Gandolf

Only five years ago, what doctors recognized as the business of “being in practice,” is quite different from how things are today. For nearly everyone in the spectrum of care, healthcare delivery is, and will continue to change. Marketing decisions will be shaped in a new way. Patients are informed and empowered; wearable technology is […]

The Future Demise of Hospitals and Other Revolutionary Predictions

November 4, 2015Last Updated on by Stewart Gandolf

Strictly speaking, Dr. Eric Topol is not a marketing person, but—in addition to being an eminent American cardiologist—we have to regard him as a futurist. His view of what’s ahead in medicine and healthcare delivery will impact how doctors, hospital administrators and communications professionals will be doing their job in the near future. Beyond […]

Marketing Digital Horizon: The Web at 25 and Beyond

March 3, 2014Last Updated on by Stewart Gandolf

A few of our readers may a recall a time before a computer and Internet access were standard equipment for marketing. Today, our daily work—indeed the communications fabric of society—is online and interconnected. Less than 20 years ago, almost half of US adults (42 percent) had never heard of the Internet, Pew Research says. […]

Futuristic Stuff That Will Change Healthcare Marketing Someday (Soon)

July 24, 2013Last Updated on by Stewart Gandolf

The future is impossible to predict with precision, but it’s helpful to keep your eyes on the road ahead. Here are a few key things we see just over the horizon that have implications for healthcare marketing…soon, or someday soon. Facebook will challenge Google in search, and Google will challenge Facebook in social. Both are […]

Topics: Future Trends