For some time, the big thing about mobile devices has been the urgent warnings that responsive web design is an absolute must. Google was one of the main voices behind that message, and we agree. If your website did not recognize and respond to the user’s device—hint, especially a mobile device—it will not show well […]
The first of a two-part guest article contributed by Pediatric Rheumatologist and healthcare thought leader Paul Rosen, MD, a regular contributor to our blog. Dr. Rosen identifies some of the key drivers in healthcare transformation, which might be seen as a field of landmines or opportunities. I was planning to write a piece on the […]
Advances in applied medical technology are rapidly outdistancing the ability for doctors, hospitals and healthcare communicators to explain “what’s new” to the typical patient. This is more than health apps, consumer gadgets and wearable devices. The ongoing challenges for medical communicators include: Being well versed about tech advances as they emerge Recognizing and communicating the […]
Here’s a totally unscientific marketing experiment: Look up from your smartphone (just for a moment) and scan the people at any Starbucks—or any airline departure lounge—or any street corner. It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device in front of […]
“In a single generation there’s been a fundamental shift in the way people interact with personal technology,” according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically […]
Only five years ago, what doctors recognized as the business of “being in practice,” is quite different from how things are today. For nearly everyone in the spectrum of care, healthcare delivery is, and will continue to change. Marketing decisions will be shaped in a new way. Patients are informed and empowered; wearable technology is […]
Strictly speaking, Dr. Eric Topol is not a marketing person, but—in addition to being an eminent American cardiologist—we have to regard him as a futurist. His view of what’s ahead in medicine and healthcare delivery will impact how doctors, hospital administrators and communications professionals will be doing their job in the near future. Beyond […]
A few of our readers may a recall a time before a computer and Internet access were standard equipment for marketing. Today, our daily work—indeed the communications fabric of society—is online and interconnected. Less than 20 years ago, almost half of US adults (42 percent) had never heard of the Internet, Pew Research says. […]
The future is impossible to predict with precision, but it’s helpful to keep your eyes on the road ahead. Here are a few key things we see just over the horizon that have implications for healthcare marketing…soon, or someday soon. Facebook will challenge Google in search, and Google will challenge Facebook in social. Both are […]
With the approaching New Year, we like to look ahead for emerging trends in healthcare delivery and medical marketing. On our “new technology” list, there are three concepts (among many) that we’ll be watching closely in 2012. Marketing savvy doctors, administrators, dentists, hospital marketing and advertising professionals might want to keep these topics on your […]
