Topics: fake News

Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

June 5, 2019Last Updated on by Kathy Roy Gaughran
green thumb up, orange thumb sideways, and red thumb down representing negative online reviews

Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]

Consumers Avoid “Fake News” and Trust Healthcare Advertising

September 19, 2019Last Updated on by Peter Do
scrabble pieces spelling out "who do you trust?"

A fisherman’s first question is always: “Are they biting?” And regardless of the response, the second question is always: “What bait are you using?” It’s easy to see the marketing analogy. First, do your new business fishing where the fish are. And second, know the prospective patients’ healthcare advertising preference. Do they want digital or […]

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