Healthcare Success

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animated image of a smartphone recording a healthcare marketing presentation

SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]

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live video on iPhone

[SERIES INSTALLMENT] Facebook (FB) is the world’s largest social media platform for good reason. For one thing, it’s smart about marketing and advertising for business. Company pages are for brands, hospitals and healthcare where doctor marketing strategies shine. The nearly two billion monthly active Facebook users love the social interaction. But business—including hospitals and practitioners—love the audience connectivity […]

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