Topics: Ethical Marketing

Marketing Ethics in Healthcare: What Every Organization Should Know

August 7, 2020Last Updated on by Kathy Roy Gaughran
doctor giving card exemplifying marketing ethics in healthcare

Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]

Physician Marketing Made Ethical AND Effective

May 30, 2019Last Updated on by Stewart Gandolf

A Brief History… Physician marketing is unique because most of practice owners have historically refused to market their services. In fact, prior to the landmark 1977 U.S. Supreme Court case of Bates v. State Bar of Arizona http://www.oyez.org/oyez/resource/case/31/, professionals in private practice (including but not limited to healthcare professionals) were legally prohibited from advertising or […]

16 Reasons: The Short List of Why Healthcare Providers Market

June 5, 2019Last Updated on by Stewart Gandolf
letter cubes spelling out "marketing"

The medical marketing environment is constantly changing but the core reasons are the same for most. Priorities and situations will vary widely as healthcare reform reshapes the competitive environment, but providers—including hospitals, medical groups, and others—market for only a few reasons. Nearly everyone can relate to one or more of this short list. You’d think […]

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