Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]
Recently we found a hot potato in our email. A new subscriber to our newsletter was clearly unhappy with us, and they let us know—in no uncertain terms—of their disapproval of healthcare marketing and advertising.
A Brief History… Physician marketing is unique because most of practice owners have historically refused to market their services. In fact, prior to the landmark 1977 U.S. Supreme Court case of Bates v. State Bar of Arizona http://www.oyez.org/oyez/resource/case/31/, professionals in private practice (including but not limited to healthcare professionals) were legally prohibited from advertising or […]
The medical marketing environment is constantly changing but the core reasons are the same for most. Priorities and situations will vary widely as healthcare reform reshapes the competitive environment, but providers—including hospitals, medical groups, and others—market for only a few reasons. Nearly everyone can relate to one or more of this short list. You’d think […]
There is a cure if you follow a strict treatment plan for feeling better. A doctor called not long ago and told us he desperately needed our help. That’s not unusual, but he said he couldn’t even wait to go to one of our monthly strategic marketing planning meetings; he wanted us to work with […]
