Wait Watchers: ER Appointments Differentiate a Hospital Brand

Emergency Room appointments—for non-threatening care—are a flipping great idea. Ask a few patients in the Emergency Department (ED). Nobody likes to wait. And hospital wait times are—for both patients and administrators—a literal and figurative pain in the butt. And if you’ve “been-there-and-done-that,” the national average time patients spend in the emergency room before being seen […]

Case Example: Something You Haven’t Seen in Marketing ER Wait Times

We don’t know who gets the credit for this chain of ideas, but it looks like a case example of positive creative synergy at work. If you haven’t seen what a few Canadian hospitals are doing, this may be an opportunity for hospital marketing professionals to pickup on a good idea…one that’s grown from another […]


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